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ABOUT TARUNA

WHO WE ARE


Taruna is a platform, connecting manufacturers of Med-Tech products to prospective customers, facilitated by a network of sales & support professionals, ultimately building a Taruna community.

The Challenges

Over the last few years Medical Technology has been struggling to maximise operational efficiency because of significant changes to the marketplace including cost pressures and margin erosions, regulatory changes, increasing mobile technology coupled with escalating competition. Customers are expecting access to high-value products for low prices, which significantly affects the margins of manufacturers, and in turn places considerable pressure on them to further reduce overheads and improve the value of their offering.

The traditional routes to market are costly and don’t always bring the desired return on investment within an expected time frame. New businesses face the constant challenge of balancing running costs with providing full geographic sales coverage, while for more established businesses, there can be a significant challenge of the right portfolio mix to maximise market penetration and profits.

The Taruna Model

Taruna, which means “being connected” in Maori, provides a solution that brings together manufacturers, independent sales professionals and end customers, offering an alternative or complementary route to market that is scalable without any additional costs being carried, positively impacting the P&L by adding in more variable costs rather than fixed.

Whether as a manufacturer you’re looking for geographic expansion or market penetration, whether your product is a new launch, new to market or a more established cash cow, and whether you’re a new start-up or an established business, the Taruna Model can offer a solution that works for you. So, get connected to the Taruna network and start seeing the benefits to your business today.

Independent sales professionals who want to join Taruna can contact us using the buttons below:

WHO WE ARE


Taruna is a platform, connecting manufacturers of Med-Tech products to prospective customers, facilitated by a network of sales & support professionals, ultimately building a Taruna community.

The Challenges

Over the last few years Medical Technology has been struggling to maximise operational efficiency because of significant changes to the marketplace including cost pressures and margin erosions, regulatory changes, increasing mobile technology coupled with escalating competition. Customers are expecting access to high-value products for low prices, which significantly affects the margins of manufacturers, and in turn places considerable pressure on them to further reduce overheads and improve the value of their offering.

The traditional routes to market are costly and don’t always bring the desired return on investment within an expected time frame. New businesses face the constant challenge of balancing running costs with providing full geographic sales coverage, while for more established businesses, there can be a significant challenge of the right portfolio mix to maximise market penetration and profits.

The Taruna Model

Taruna, which means “being connected” in Maori, provides a solution that brings together manufacturers, independent sales professionals and end customers, offering an alternative or complementary route to market that is scalable without any additional costs being carried, positively impacting the P&L by adding in more variable costs rather than fixed.

Whether as a manufacturer you’re looking for geographic expansion or market penetration, whether your product is a new launch, new to market or a more established cash cow, and whether you’re a new start-up or an established business, the Taruna Model can offer a solution that works for you. So, get connected to the Taruna network and start seeing the benefits to your business today.

Independent sales professionals who want to join Taruna can contact us using the buttons below:

More about Taruna

We now live in a connected economy. We believe that being connected gives you better insights, supports smoother processes and engenders stronger partner and customer relationships.

Based on this belief, we’re using the mobile revolution and big data explosion to our advantage to create a partner and member community, supported by process excellence and state-of-the-art platform, in order to maximise access to quality, approved medical technology products.

That’s why we built Taruna – empowering you to be connected to drive your business forward and facilitate the delivery of affordable healthcare.

At Taruna, we are all passionate believers in the power of connection as well as in the right of access to quality and affordable healthcare. Becoming part of our connected community gives you the platform you need to deliver product choice and go-to-market excellence.

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